So far there aren't any campaigns encouraging people to love being obese, that is just misapplied bullshit by you and "False equivalency"
Again there are many reasons people are obese most of it is genetic and has to do with a range of factors you and most people overly positive or negative are typically not qualified to determine for the average asshole.
So if it comes down to one or the other let people live their lives they way they like and be happy, because we both know Spectral you and the people harping on this shit don't give two fucks about the actual lives you are yapping about. And yes spare me you fathers, cousins, pediatricians is obese bullshit. Lots of epidemics and choices people make kills people.
I say stupidity is right at the top because stupidity rarely just affects the person that makes that choice. However I do think the uptenth faux thread about outrage of people's personal size or eating habits as to what the fuck is wrong with them is more than a little obnoxious.
You don't know how to fix it, there is no magic formula you thought of that nobody else has the stones to do or is too PC or whatever the fuck else.