It's pretty but she's just telling people to bake cookies and put up decorations. She's not doing it herself. It's completely inorganic for the purpose of advertising her in some sort of positive light?
I really don't get the point of the clearly heavily edited video. If she wanted to show her actually decorating I feel like she would post some pictures or short videos on her facebook with her family.
But nah, gotta make myself look good for the camera, let me just walk down these isle of trees 3 times while I tell someone to bake more fucking cookies