"As long ago as 2006, we had clear information regarding widespread, sophisticated efforts by Big Food to manufacture a food supply that was, for all intents and purposes, willfully addictive. The story, reported in The Chicago Tribune, was an almost literal smoking gun: food industry and tobacco industry scientists were collaborating to study the effects of flavor combinations on brain activity in the service of selling us more of both products.
Somehow, that stunning memo evoked little more than a cultural yawn, something I confess I have never understood. There is seemingly endless fascination in our culture with conspiracy theories, nearly all of which are nonsense. This was an actual conspiracy with massive, universal impact and dire consequences, and no one seemed to care.
We obviously needed, and received, another prod when much the same message about a food supply willfully engineered to propagate overeating for the sake of profit was delivered by Pulitzer Prize winner, Michael Moss. But here we are nearly a half decade since that compelling reminder, which in turn followed the initial revelation by nearly a full decade, and it’s still just business as usual. Rates of obesity and related chronic disease and disability keep rising not because of any mystery we have yet to probe, but because we seem willing to mortgage the future health of our own children for the sake of corporate profits."