It most certainly is, yeah personal story is great and all but that really wasn't enough to keep me engaged in GW2. There felt like zero character power-progression, the skills are just a CCG and that's not really how I like to play and the art while absolutely gorgeous wasn't appealing.
And I'll say their open world events are much better than RIFT's since they scale by the amount of players - and just as an FYI most of those open events are just collect boar asses on a timer.
If they introduce a free trial of the game I'd encourage anyone to give it a whirl, but I wish I hadn't dropped $60 on it.