The story is amazing. The story may or may not make them more money, but it definitely makes it a better game. Which is what matters to me. I could care less if 12million counterstrike crybaby kiddies quit WoW to play SWTOR as long as I enjoy it. And I love the VO and the story.
Actually, now that I think about it, I'd rather the counterstrike kiddies stick with WoW.