Don't take this for a troll.
I played in the recent beta weekend. A lot. Enough in fact to get a pretty good taste of the game.
Graphics are pretty good. I'm not terribly fond of the stylized art direction, but it's all pretty well tied together.
Cutscenes and quests are good.
Voiceovers are good.
The companion option is cool and opens up possibilities.
But at the heart, as I was afraid, it's WoW with an SW skin slapped on top of it. That's pretty well acknowledged at this point, starting with the silly "WoW jump" animation and all the way to rooted "I hack you, you chop me" combat, mobs that loiter around and stand stock-still, and other hallmarks of traditional MMO.
It ain't broke, so don't fix it, I hear you cry. Anything but the freaking pandas, you say. Star Wars is a tarnished, but mighty franchise and that alone will carry the day.
RIFT also didn't fix what wasn't broke. It is a whole new world with visuals updated for the modern age, more class customization and macro freedom than you can shake a stick at, excellent dev team and content that is coming fast and furious.
Is it an MMO revolution? No. It's a prettier, slicker-looking, tuned-up WoW in marginally different setting.
After a weekend hands-on with SWTOR, I can say that it is also a prettier, slicker-looking, way tuned up WoW in a radically different setting.
Both games count on content and setting, not the new and exciting mechanics to win. In YOUR opinion, will just that be enough? Are you prepared to "kill 20 boars and collect 10 boar livers" knowing that the underlying mechanics of your boar killing will be the same (and likely have the same hangups) as the good old stomping ground, World of Warcraft?