Interesting blog entry I found:
See the rest at http://thegameguru.me/2011/12/26/why-did-rift-fail/So yesterday I said I would release a nutcracker, and on this Boxing Day I am. I’ve been building up this article for six months and have been following the progress of one of my favorite games, Rift. And so today I cover, Why did Rift Fail?
Within six months before launch Rift when from being one of the most unknown games on the planet to one of the most highly anticipated releases of the year. However after it released it suddenly transformed into one of the biggest trainwrecks of the year. People perceived it as doing insanely well because the developers were always making new content and working on the game. In truth it was doing terribly. After six months they broke 300,000 active subscribers. That is less than Lineage 2. Rift fell off the face of the Earth and was largely ignored. So how did this happen?