While I agree that leveling in MMOs like WoW is kinda pointless, it should just be done differently.
Oh and by the way, a game where the rewards are cosmetic seems pointless to me. It's already gone too far in WoW and made me lose all interest in it (couldn't care less if the reward isn't practical). Sure, there might be some people who like it but it can't be the majority.. or are people really so taken in by virtual pets and such?:O