Honestly, I am willing to bet its that PSU, Rocketfish is not a special brand at all, and Best Buy is not known for the products they make, just the products other companies make that Best Buy happens to sell.
http://www.amazon.com/Rocketfish-700.../dp/B001FHUYPI
A $75 pricetag on a 700 watt does not really evoke a quality power supply.
What I suggest is buy a power supply from a company like Newegg, Tiger Direct, CompUSA, or Micro Center, before the thought of Best Buy even comes to mind and and buy a quality power supply from any of the following brands:
Seasonic
Silverstone
Antec
Corsair (AX, TX, HX are the better lines, in this order)
Mushkin
Enermax
XFX
Because of your GPU and CPU, I would definitely get a 650 watt PSU from any of the above brands.