Originally Posted by
Jinna
Well that's exactly what an MMO player is, an investor. You invest so much time into your characters that you worry if the game won't succeed and all the time you spent is wasted if the game bombs or is shut down. It is also the prime reason it is so hard for so many people to quit an MMO, the single largest contributor to MO addiction is the worry that once it's gone, everything you did was for nothing.
It would be like a footballer training for years and years and then finding out that they had a disease that prevented them from playing ever again. Or someone putting money into a company and them going bust. You have a great sense of loss if you become too attached to the product. For me, having raided in WoW for YEARS, always in a top 200-500 world guild with lots of epics, quitting the game was very hard. Ultimately it was the banality of Cata, and the freshness of SWTOR (and marriage) that changed that. But many people don't have such drivers to take them away from the game they invested so much in.
Thus the success or failure of the game they play is very important to them as they have convinced themselves that they have a lot at stake in it.