Originally Posted by
Migey
There are many reasons more WoW players are not trying Rift. One is that Trion, while a great company, made a mistake in their marketing - they marketed aggressively which is good, but they put themselves in too much of an 'anti-wow' stance. Slogans like 'we are not in Azeroth anymore' really put Rift in direct opposition to WoW, meaning many WoW players, who may have tried it otherwise, stayed with WoW out of loyalty and out of the completely understandable feeling that Rift was trying too hard to be a WoW killer when it obviously would not be. The aim to make many WoW players question why they still play WoW had an adverse effect. They still did a good job - getting a huge number of early subs and are running strong now, but that is what i think was at the root of their failure.
In addition, after the initial marketing surge, their advertising sort of fell down a bit. I support Rift (although i do not play it at the moment) but even i thought that they looked a bit desperate when i saw ads offering the game for about 6 pounds (as a 'weekend sale' which happened pretty much every weekend and most weeks). I know they are not desperate at all, but they do sort of appear such to those not following them - so many WoW players who visit this site and see that add may think to themselves that it has failed already.
Last, many WoW players just enjoy WoW, and have no interest in trying another MMO. I personally think that by far the majority of these would like other MMOs better if 1, they gave it a serious try and 2, so did their friends, but that is unlikely to happen on a large scale.
I personally think Rift would be doing much better if its larger content patches were actually maybe given a small article or two on the front page of this site - it would get WoW players thinking and talking about Rift, which would invariably lead to some changing, and them leaving would then lead to many more trying it again (or for the first time). It wouldn't make a HUGE difference, but it would certainly bring Rift back into the minds of WoW players. I don't think Boub cares too much about Rift though, even if he doesn't dislike it specifically.
One last thing - the levelling SUCKS. Trion knows this, veteran players know it, its no secret, and Trion have made the levelling fast enough that one can gloss through it in about 2 days. New players starting do not know this, however, and feel the suckitude of the levelling precedes suckitude at end game, wheras in actuality endgame is all Trion focuses on, and they have done it very, very well.