Interestingly, 44% of the 1,700+ respondents in our survey noted that they owned both the PS3 and Xbox 360. This is likely because those consoles have been around for so long and prices have dropped tantalizingly low in recent years. As such, this would suggest that almost half of console gamers are familiar with both platforms. And while they might still prefer one over the other, the competitor was not foreign to them, likely making it easier to "jump ship" if there was a good enough reason to do so.
Thus, we looked at how these "dual owners" behaved in the face of next-generation gaming, and as it turns out, a higher percentage opted for the PS4 vs the Xbox One. (35% vs. 23%; see the results above.) The number one reason for their selection? Specifications, perhaps latching onto the assertion that the PS4 has a better graphic output. Moreover, a slightly higher percentage of former Xbox 360 users made the switch to PS4 than the reverse; 8% of PS3 owners bought an Xbox One, while 14% of Xbox 360 users bought a PS4.