I see so many reasons pop up about why WoW is "failing" (it's not) and why WoW is dead (also not). They're all either completely wrong, they only tell part of the story, or they're right but for the wrong reasons.
Sure there are millions of players coming and going to the world of Azeroth every day, so the reasons for which are a multitude, but for the most part the long-time players are leaving this game for one reason- the loss of a sense of accomplishment and a sense of epicness. Well what the hell does that even mean? Let me explain. The reason that people play WoW for literally days and weeks of playtime is because you're building and leveling a character which in turn gives you a sense of accomplishment and progress. Now this may seem obvious to some, and many of you are probably saying to yourself, "duh, they do this in Cataclysm, your point is invalid." Yes, there is a sense of accomplishment in Cata, but to a much lesser extent than before.
It used to be that leveling took a long time. Months even. You got talent points every level, you built your character, it grew slowly. You got better gear, you didn't even get trinkets till halfway through leveling. You didn't just click your spec and get your best skill at level 10. Making leveling take hours, with BoA gear cheapens the experience and makes you less invested in your character. You don't feel invested in your character the way you used to and in the end you care less about his own personal story. Additionally, while you're leveling, and you solo a hard to beat elite, or pull a couple too many mobs, blow CDs potions, use your pet to tank, kite, and survive with 10% health remaining, it makes you feel epic. You are the master of your class, you can use every spell in your classes arsenal to overcome overwhelming odds. Even though you might not be that great, you feel epic, you feel like a pro, and this is what games in general are all about, whether it be CoD or Super Mario World. When this sense of accomplishment gained through leveling, skill building, and knowledge of your class dies, so does the influx of new gamers. For them, they are not going to enjoy leveling, see it as something in their way to level 85 (because that's what they're told) and thus they're either going to level to 85, or not, and quit the game.
Also to consider is the shorter leveling 80-85. It's not as important as 1-60 but it's worth mentioning. Whether you enjoyed levels 80-85 is subjective so I won't talk about that too much. There's definitely some epic parts to it. What I will talk about is how once you do level to 85, you rarely if ever return to the zones. This again kills the sense of accomplishment and sense of epic. In wrath and BC when you returned to zones for whatever reasons (fishing dailies, daily quests, dungeons pre LFD), you felt a little awesome because YOU beat that area. You knew where to go, you knew where everything was, what quests were nearby, where the vendors were without looking at your map or anything. That is character building. Even though it might not be a stat on your character pane or a shiny achievement, it's a sense of accomplishment that you have within yourself that's just an added bonus of "I know my way around this game." It's a pretty cool feeling, even if you only feel subconsciously, that you really only feel anymore in Org or SW, and that isn't really that epic.
Let's take a look at gearing in Cata, and why there's no more accomplishment anymore. This is an easy one, and I'll probably take the most crap for this one but the bottom line is this. You can gear up a toon from fresh 85 to raid ready in a day. Do you feel accomplished after that? A little, but personally I just feel relief. Sure it's nice that you can do this and start raiding immediately, but it cheapens the experience. You don't really feel accomplishment from doing it, and you don't feel like you have built your character. Hell, when I do this on alts I couldn't name any of the pieces of gear outside my trinkets. Even when you are raid ready it's not as rewarding to get a piece of gear as it was in BC or Wrath. You pretty much just get whatever drops and fill in the missing pieces with VP. To me, it feels more like you're just working towards an iLvl, whereas before you were working towards specific pieces of gear. Another reason that gear is cheapened is you just replace all of it with the next patch. When something is easy to get, it cheapens the coolness of it. Say what you want about elites or casuals or whatever, but when you first saw someone with the Ashes mount you said to yourself "Hoe. Lee. Shit." What is there like that in this game anymore? Even if you were a casual, it was something epic, something that you could work towards, and maybe you didn't realistically think you would ever get that mount, but you could try. And if you did someday get it, even after it's current content, you felt epic and like you were building your character.
Speaking of raids and gear, I need to talk about LFD and LFR. These are very very debated topics and have been beaten to death, resurrected, then beaten ten more times. Whether you think they're good or not is up to you and this post won't change your mind. What is undeniable however, is that the social aspect of the game has been lessened. Getting friends in WoW is kinda like leveling your character in a way (in the nerdiest way possible). You have a list of people you can call on to help you with dailies, killing elites, doing dungeons, filling raid spots, or whatever. It's something that isn't a stat on your character sheet or a shiny achievement, but it's something that you build over time and makes you feel like you hold a place of respect in your server.
Last point I want to talk about is class homogenization. This is another heated discussion and I'm not trying to start flame wars, but it's a very important topic. In a raid before Cata, if you were the shaman and your raid leader said, ok let's lust and burn. That felt fucking epic if you were the shaman. You single handedly increased your raid damage and heals, BY A LOT. Same thing goes for a druid with rebirth. You very well could have just prevented a wipe single handedly. Every class had something like this that could "save the day" so to speak. One of the most epic things I've ever seen is demo lock tanking to kill a boss after tanks are dead. Or evasion tanking. Every class had something that NO ONE ELSE brought to the raid. Pallies had a slew of buffs that no one else had. You felt like you were an individual, bringing something unique to the raid that no one else could. You knew your class and your capabilities. This makes you feel like you have built your character into something epic. Now? "ok someone pop the melee buff, someone pop stats buff, alright let's pull. Ok someone who has a resurrection off CD resurrect healer 3. Ok someone pop heroism. Ok boss is dead it dropped agility mail. You don't need because you already filled that spot with VP? Ok someone shard. Next boss." Does that sound epic to you? Sure it can be fun because you're clowning around with your friends but it is no where near epic.
Ok now I want to end with a small story. I was running BRD on my first character ever, without LFD. Obviously, I wasn't very good, and it took us hours to beat the dungeon, but it was freaking epic. There were always surprises around the corner (a bar fight? really?). Anyways, we finally get to the last boss, the emperor, and we missed one of the trash in the area before. So obviously when the boss pulled, so did the trash and we were going to wipe (before BoA so it wasn't super faceroll). right before we were about to die I Divine Interventioned the healer. It was the first time I had ever used that skill and it made me feel epic. I had just saved the group from a twenty minute corpse run using a skill that only my class had. Sure it wasn't the most useful skill, and it could be used to exploit certain things in the game, but right then and there I felt epic. Later on I would realize that I was bad and that people use DI all the time for raid wipes, but it didn't really matter back then. I felt epic. I felt like I had accomplished something through knowledge of the game. I felt like I was building a character that could be used in a group to do something amazing. That my friends, is what WoW is all about. Bring back the sense of accomplishment and the sense of epic, and you bring back the glory days of WoW.
P.S. Sorry for grammatical errors and repetitiveness.

MMO-Champion
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