Update - People are wondering how newly level 80 characters will be able to do anything with their level 10 or level 20 gear. The answer is probably in the new ilvl 232 uncommon armor sets + weapons introduced a while back on Patch 4.3 PTRs. However, this is pure speculation and we should probably sit tight and wait for the official announcement.
Scroll of Resurrection Revamp - Free lvl 80 Character and more!
The new Scroll of Resurrection revamp seems to be on live servers and includes a free level 80 character and a free character/faction change for the person you're bringing back to the game! We will probably get more information from Blizzard very soon.
We can only assume that the Spectral Gryphon and Spectral Wyvern Mounts teaser from yesterday means people doing the recruiting also get nice perks.
Thanks to Kaeh for his forum post!