i suspect this will be more targeted at the mobile market, however, if this is the case, enthusiasts will drop intel like a bad habit and go straight to AMD, even at a performance hit
whats worse is that computer enthusiasts in general carry grudges, so something like that happening and intel would lose that market permanently across the board
which is bad for them, as much as they don't want to admit it, first adopters and enthusiasts pay the bills around there