2. Shipment cost, advertisement cost, server maintenance cost (for digital edition) are higher in the UK than in the US so the price of game goes even higher. For digital edition, one might argue that there's no shipment cost. However, publishers cannot sell games with lower price because it would put them at odd with the local retailers. Basically if they price the game lower, most people will stop buying the game from stores and that does not good for a retail-publisher's relationship. Also, it's not a good business model too to make different prices for the same products, regardless they are digitally or physically bought.