Q: Tier 13 was the test run for LFR--what do you think worked and what could be improved upon? There's been a lot of discussion about the early exploits, and also guilds thinking they legitimately had to farm LFR in order to have the set bonuses to seriously progress.
Also, how do you show players new to raiding that there's more to raiding besides the loot? Some players think that LFR is impersonal, but those that already have existing communities like queueing up for it with friends. How do you keep everyone happy and refine it in the next tier?
LFR has been huge for us--one of the most successful features in the game, similar to when we implemented the Dungeon Finder. We can watch the numbers exponentially grow--the number of people that are raiding now, compared to before 4.3, is incredibly dramatic--it's so much more. We can't tell you the exact percentage, but it's massively larger. And not only that, they've continued to raid, and these are players that have never raided before.