Battleborn Day was conceived by Reddit user bkndx, who in a post expressed his frustration at the lack of action.
In a post titled "Everyone's talking about saving Battleborn but not saying anything new so here's my idea," bkndx discussed the game's well-documented problems.
So let's talk about why it didn't succeed at the beginning, Overwatch competition, lacklustre marketing, bugs glitches and balancing issues. As time went on the problems shifted to low player base, and a large skill gap, matchmaking.
So the question is how do we bring new players and keep them. Well if we can get an event going for a day where we get as many players online to play as many games as they can, this will solve matchmaking issues and allow everyone to try the game.
bkndx called on experienced Battleborn players to give newcomers a chance on Battleborn Day in the hope they'll have a good time and keep playing.
As a community of high level elites we should recognise that if we get this going there's going to be a huge influx of newbs. We should be doing our best to not pubstomp and ruin their first impressions of the game so please, no double legendary loadouts. Experiment with new characters and try to keep away from the meta.
Following the call to arms from the community, Gearbox posted on the Battleborn website to thank its community and announce it was "flipping switches" to help support the event.
Here's what's coming from today, Friday 11th November to Sunday, 13th November:
The badassest of badass in-game events: prepare for Lootpocalypse, Play with the Devs, Double XP, and Double Credits all rolled into one phenomenal weekend!
A special "Battleborn Day Queue" with all kinds of fan-favourite maps and modes
Try out all 29 Battleborn heroes! Every character will be temporarily unlocked for all players
Enjoy 20 per cent off all skins and taunts in the in-game Marketplace
Swag giveaways on the Battleborn Facebook and Twitter channels
Meanwhile, the community hopes BattleBros, described as "a Big Brother program for Battleborn", will find a bigger audience this weekend. This is a group of players "ready to provide advice and guidance to anyone willing to fight to save Solus".
Fancy giving Battleborn another chance? Or is it all too little, too late?