Because, eventually internet behemoths like Google and Facebook to Blizzard and Activision will employ gifted, low-life individuals within the cyber society to cause flame and induce shock in forums, chat rooms and lobbies. The residual effect would be to create a fad or internet-popular-phrase and eventually claim rights to it or to simply use it in mass advertising campaigns or spotlights. Assuming, of course, this is when the majority of people will be speaking interwebz instead of correct english...

Discuss.