oh yes, the freedom to run the small selection of 'relevant" content for months on end
OR
do endless smallscale pvp
OR
do slightly larger but still rather small (comeon the genre is called MASSIVE MULTIPLAYER) scale pvp.
If none of the above suits you... have fun running pointless quests in two or three locations until the next major patch. Focus on crafting in a game where the dungeon and raid drops make all those goods irrelevant? Hell the ONLY reason people took up crafting in WotLK and Cata was that they had passive stat bonuses.