They are new at MMOs and do not have it down to a science yet like Blizzard does. I remember a lot of Day Long maintenance all the way though TBC.
Servers have been up for almost 3 hours now. The site is still down for a revamp, but you can play the game.
the main sites going down for longer.
In addition to this, we will be performing maintenance on SWTOR.com for its new redesign. The website will be unavailable for ten hours from 1AM CDT (April 16th, 11PM PDT/2AM EDT/7AM BST/8AM CEST/4PM AEST) until 11AM CDT (9AM PDT/12PM EDT/5PM BST/6PM CEST/April 18th,2AM AEST). Once the site comes back up, the new redesign will be unveiled.
BioWare is the new Blizzard, when it comes to maintenance.
Blizzard has been improving lately, even having servers up EARLY a couple times in recent memory.
Bioware has been pretty great at maintenance and can only improve as the game matures.
This is a total non-issue.
^ The above should be taken with two grains of salt and a fistful of "chill the F* out".
Humans are the only species on the planet smart enough to be this stupid.
I think the site is up now too.
Or rather I just re-upped my subscrition on it and it looked up to me