Everyone loves gnomes. They're good for everything, from beating them up to playing football
I think Collected didn't mean that less people are using the internet now, but less people are exploring it. More and more people stick to 1 site: facebook. 10 years ago there was always a new site to discover, but these days it's just facebook.
A friend of my sister even said "If you don't use facebook, you are socially isolated" and I have no doubt that there are more people out there that think that.