A 7 year old game competing against a brand new 'Star Wars' mmo made by a developer admired by a lot of gamers. Surly any games company would have reacted or done the same as this to compete?
Sorry If I mistook you for this comment, I guess I am taking it as you being a little unfair to the annual pass deal (which ofc will not be a surprise that I personally think was a good deal/idea)
This I do agree with, maybe even a few less than 9 mill but it will stabalise due to a playerbase that simply wont play other mmo's (and a lot of players that basically use wow as a social hub)

MMO-Champion
and then people on the forums will still be all like(╯°□°)╯︵ ┻━┻