Questing was never hard. For only 1-2 unique exceptions, it just required you to read couple sentences in quest log, not even full quest text. But back then, at least people, who heavily relied on QuestHelper, required extreme hand-holding in questing/levelling or couldn't stand levelling at all, were basically left hanging in Goldshire, spamming /duel. Nowadays those people are plaguing WoW, and game keeps changing to accomodate to their wishes.
P.S.: And mats quests were, imho, more interesting than, e.g., Uldum quest where you need to shoot titans while driving tank, or Battlemaiden quests. They were causing more of your own character interaction with world and other players rather than hitting mobs from behind while they attack other NPCs or be out of your character control at all.