So for any of you who think's your particular favourite pet video game company is immune, I'll just leave this right here:
Enjoy. I found it to be an exciting informative read.
I don't agree with some of the stuff the larger companies do (Like EA and Activision), but if you take a step back and look at it from the point of an Executive in charge of the company, a lot of what they do makes sense if you realize their goal is to make as much money as possible.
That link deserves it's own thread man. Holy shit! That was absolutely horrible to read about. Kotick is the fucking devil.
---------- Post added 2012-05-30 at 05:11 AM ----------
It's like in any situation, when people become statistics, that's when things get ugly.
Tactics are different for different size companies. They have to be because the smaller ones don't have the money to saturate the market with their ads on every website, on tv, before movies, everywhere.
Casuals are a much larger market than the 'Hardcore' gamers. Casuals buy less titles per year, but those titles are most likely going to be the AAA games, like Madden or Forza or Baseball. The Hardcore gamers are going to buy games in series they like, and buy a ton of indy games, and will probably end up getting the AAA games as well if it is in a genre they like.
EA and Activision are the big two, and they don't generally market to the Hardcore gamer because they already have the hardcore gamer, since those two companies pretty much have a stranglehold on the AAA titles. They market to the casuals.
Also, casuals are cheaper. They play their games less often after the first couple weeks, maybe not even play them at all unless you release DLC they want. They don't contribute to server load, and they are less likely to sell those games to a reselling company, which is a huge market that 'hurts' the publishers bottom line. Its two birds with one stone.
That all said, I think the game business should look less toward consumer products and more toward other entertainment industries when looking how to make profitable and entertaining games. The movie industry might be a good start, where they actually pre-screen movies to get reactions to it and make changes before shipping it out, and micro transactions should feel more like getting food at the concession stand, you get the whole movie no matter what food you buy, but it adds to your enjoyment.
I think too that gaming review sites are too tied into the products they review and are obviously not doing a good job of being neutral critics.
If it was up to him you'd be paying alot more...
nasty nasty shit. Naw bra he's cool. Don't worry about that.And Tony, you know if it was left to me, I would raise the prices even further.
---------- Post added 2012-05-30 at 07:40 AM ----------
Last edited by Leonard McCoy; 2012-05-30 at 05:24 AM.