I'm not sure what you're complaining about, it is free after all. I use Facebook like a glorified email address to keep in touch with my (actual) friends and family. I've never used it to contact businesses or to try to win stuff, but then again I don't subscribe to that "pick me pick me!" mentality anyway.
And to the people who complain about Facebook because they get flooded with insignificant status updates from their friends list, it's not the website's fault that you have simpleton friends.