Seems like its not a rebranded GTX 680 as its beating the 7970Ghz
Source: http://www.overclock.net/t/1394792/v...70-performance
The GeForce GTX 770 would be 9% faster than Radeon HD 7970 GHz Edition. The difference mostly depends on the resolution. The 384-bit wide memory bus on Radeon card gives significantly higher memory throughput while playing games with more detailed textures. However, if you are 1080p gamer, then GTX 770 will do just fine.
Source they used: http://videocardz.com/42112/official...70-performance