Hello. I've got a question about Blizzard quarterly reports. I wanna ask, when snapshot of subs numbers really made? At the end of calendar quarter? Or at the moment, when report is released? I wanna ask this, just because I see, that Blizzard started offering some promotions in order to return/hold subscribers at the beginning of this month, like they done it 3 months ago, i.e. new RAF mound and 25% race change discount, and I wanna know, if this is elimination of consequences or attemts to fake subs numbers. What I want to say? I want to say, that there are two possible cases:
1) Subs number snapshot is done on the July 1st 0:00am. That means that Blizzard already know the results. And as they already know, that numbers are declined, they are trying to eliminate consequences of this decline. So, when report will be released to stockholders, they may say, that they have already token all measures and have full сontrol over a situation.
2) Subs number snapshot is done at the moment of report release. Then all this promotions, like SOR free race change+free transfer+free boost to 80lvl in a week prior to releasing quarterly report, has the only goal - to fake number of subs, i.e. overestimate this numbers. Why? Just because this promotions makes players open their subscribtion not because they are wanting to play the game, the game is interesing to them, they have something to do ingame, but just because this time-limited promotions are worth paying 15$ for one month sub.
So, what case is correct? Wikipedia says to me, that fiscal quarter in US ended on 1st of July. And previus quarter ended at 1st of Jan. But then why report was released on 9th of May? Why they are delaying report release for a 1,5 of month?