The GW2 sub-reddit raised enough money to send 300 super-fancy custom cupcakes to ArenaNet.
It was actually more than enough, and the extra funds are being donated to charity.
http://www.reddit.com/r/Guildwars2/c...ei_colectivly/
In case you're wondering, the cupcakes were ordered and sent by courier from here: http://www.trophycupcakes.com/
/warmandfuzzy