Source: computerandvideogames.com/358925/ea-chief-executive-free-to-play-is-anything-but-free/ (It would seem I cannot post links yet. The URL is the same just copy/paste into your URL box. )"And by the way, for what it's worth, free-to-play is anything but free. We have lots of games that are 'free-to-play', where paying users are giving us ten, twenty, thirty dollars a month.
"What happens is the first game play is free, but then when you get into the game you have to pay for things."
You see, the keywords there being, "have to". You shouldnt "have to" pay anything. You should have the option of choosing to pay for things. Convienience, vanity, Pay2Pretty. Those of you thinking about coming back when F2P hits, you've been warned. Subscribers, you're the next cash cow to milk. You're already being milked, but it will be worse with F2P.
Prepare to be bombarded with ads in game. Have fun paying for the game, paying your subscription, and then paying for every 5 levels after cap. Whether it's wrapped in a neat little package of a new planet, new content, and called an "expansion" to justify it being sold to you instead of being implemented as a regular release content update.
But it is EA, you should expect this anyways. Feel free to inform the official forums. I would but I have already unsubbed a few weeks ago, just keep up with the game.