Well, them taking the NPC names for future use in videos etc. makes sense to me and I have no issues.
But some of the screenshots of their public banter on Twitter and the fact that they were reserving up to 7 names for GM's per server while taking popular names? Yeahno, that's bloody awful and placing yourself ahead of your players. That's extremely unprofessional and it's a great example of why you tell your idiot team members not to talk about work on social media.
Sheesh, I'm assuming most of their CM/GM team are around 20 years old, raised on social media and don't have experience at other studios? Because this kind of shit wouldn't fly anywhere else where you had an industry vet, they'd slap the shit out of those folks for being so idiotic.
Gross.