I've seen quite a few people lately wearing watches. Some of them say they find easier looking at them rather than making the effort to pick their phones from the pockets, some say they like them more, and some say 'that's the fashion'.
I personally wear a Fossil ch2565 every day, because we're not allowed to use our phones at school, during the classes. I got it as a present from my parents a few years ago, and I love it.