Originally Posted by
Goosie
I've done all sorts of coaching in a 25-man guild and in the end it really boils down to the attitude of the player towards their own performance and what they consider 'fun'. If doing high DPS isn't their goal or is too demanding from the way they normally play, no amount of coaching will change them. They'll sooner quit the game or get benched than to fix the problem, especially if the guild isn't in a position to be picky about their raiders which I believe applies to the vast majority of 25-man guilds.
I've just met too many raiders that suffer from the Dunning-Kruger effect and refuse to improve their performance to care anymore. I've found that ex-guild leaders are of the highest offenders in this respect when they are no longer in a lead position and just want to raid.