Names, ho! (More slightly obscure references, ho!)
Letter f, ho! (And hint - Capitalism, ho!)
Edit, too slow, ho!
Go Blue Crew, ho!
- - Terrible.
Books, ho! Recettear, ho! (That's the game I've been referencing, btw. Recettear, an Item Shop Tale.)
I wish I could break the rules and be all like "De-escalated, no it didn't!"
Because The Blue Crew supports it!