Yeah that Rift comment never phased me and I'm sure Rift knew and still knows they would never nuke WoW. Hell their current campaign is "save a panda" $1 dollar will be donated for every pre-order of their new Xpac to some save the panda's charity. Brilliant and light hearted marketing in the business. Love it! Trion knows they won't get any "loyal" wow fans to move to their game their target is the ones that are done with the game.