The amusing thing for me is chances are is SA it is the women shopping in ikea and such, not the men.
"Heresy is like a garden weed, it won't stop feeding until you... BURN THE WHOLE DAMN GARDEN WITH A FLAMER, BURN IT, BURN IT TO HELL!!!!!" "Is there a wittle puppy in the garden? ITS A DAEMON! BURN IT!"
Did people complain much about the fiscal sectore or did they complain when they started to need to get bailed out?
Point is, people start to really complain when enough is enough.
As I do live in Sweden and you do not I can tell you that HM been using excessive ideals as models for the past 15 years.
Now, if one of the biggest dangers we in the western world encounter healthwise is cancer, why should we not take a stand when HM use ads like this giving our children stupid ideals?
It has nothing to do with racism cos the model happened to be brazilian (with added photoshop tan) but that we fight skin cancer over here in the north.
Get the bigger picture already.
Edit: there has been complaints in swedish media as well, the past 15 years. You just happened to read this one english article and jump to conclusion that suddenly we object cos she happened to be brazilian.
News at 11, international media publish what can get peoples attention without any interest in putting it into context.
Anyways, there is not a swede alive today that don't realize there are people with darker skintones, it's not the US but we are not all blond and pale(we tan quite easily tbh, at least those of us who walk outdoors lol) :P
I think the reason they objected to it was because she looks like a "white european" with a heavy tan, how are you supposed to know that the model is brazilian when you just see the poster at the bus stop? I wouldn't be suprised if they thought she was Swedish/European. I still think it's really stupid of course, but I don't think there is a racial motive behind the protests.
Shit like this actually goes through your fucking brain?
Implying that women have any sort of freedom in SA even in terms of the home is pretty thin.
That being said, I'm against the inequality but I also think that it is not of my concern other that to try to influence them to think like "us".
As far as IKEA go they got a moral responsibility to some extent but it is still just about selling a freaking bookshelf or bed.
Not arms and backed up by political approvals and that has to be taken into account.
This is wrong but seriously blown out of fucking proportion by lightyears
---------- Post added 2012-10-03 at 12:36 AM ----------
It is no subtle racism, its all about HM picking 100% models that look like us while giving them a tan via photoshop that is not anywhere near what we get.
Hence HM give want to give the impression that this is how we should look. Obviously no adult will fall for this but the critisim is that children and young teens will still see it and be less resistant and able to figure out that "if you want to look like this, grats getting skin cancer."
The national fund fighting cancer is very specific on this point. That H&M promote ideals that are extremly unhealthy to us living in this climate.
Last edited by Bakis; 2012-10-03 at 12:41 AM.
What that watchdog effectively said is "That model looks too tan, you can't use her."
"That model" is Brazilian and looks that way BECAUSE she's Brazilian.
So what the watchdog is, effectively, saying is "You can't hire Brazilian (Or any other dark skinned) models."
I'm not sure how the hell that can be interpreted as anything but racist.
In other news, IKEA doctors all their photos to make their furniture look less crappy than it really is.
playing a game because of the graphics is like watching porn for the story...
I was at the local IKEA yesterday and noticed the hot dogs are now hot dogs witch chicken meat only.
It's not about the model, it's about the photo as a whole and it's not hard to grasp imo... eventhough I think it's stupid. If there was a racist motive behind it, it would cause an uproar. We live in the land were political correctness has long since been bordering to the redicules, which is why this add was even questioned in the first place.
Is there racism in Sweden, yes. Was this about racism, no.
Here is a couple of short interviews with swedish models with different types of origins btw, questions about racism etc included.
Shit like this actually goes through your fucking brain?
http://www.nytimes.com/2012/09/06/wo...anted=all&_r=0 http://www.guardian.co.uk/world/2012...-women-workers ). There is also, the driving issue which is a very hot-topic in SA with younger generation supporting it and older ones being against it. So, yeah SA has a loooooooong way to go but they're trying to improve gender equality in the area.
EDIT: Also although that is a special case Saudi Aramco (the main oil company in the region) is almost independent from the Saudi government and full equality including women driving and doesn't strictly follow the country laws (i.e. drinking is allowed inside it).
Last edited by N-7; 2012-10-03 at 03:45 PM.
Both my folks were US Air force and were stationed at Saudi Arabia for a time so me as a some toddler and my sister a little older then me got to really see the culture and this is really nothing new.
Mind you this was almost 20 years ago so things might have changed but I doubt it was much.
some great stuff you would see was "no women" signs at stores (my father got one as a souvenir along with a camel crossing sign)
Also my mother being a hardcore trekkie would watch some of Star Trek Next generation, an interesting point was the Saudi's didn't like Diana Troi and cut every single scene she was in without any regards to the story and I mean literally think of your fav star trek episode and cut every single scene with Diana. even ones where she's just chillin next to Picard.
also in general boys were just more favored then girls as my sister will tell you when her class visited a toy factory and all the young boys received a remote control car gift while the girls received paper dolls.
my mother often talked about wearing a burqa(yep non Muslim American women had to wear them too) and she wasn't allowed to drive anywhere and chances are if she tried American or not the local Saudi Arabian authorities would arrest her and demand to know why my father allowed it to happen.
though again this was from over at least 15 years ago so no idea how it is there now
The world was just as bad when you were young as it is today. You only see it now because of your age.
In America, telling H&M they couldn't use South American models because their skin is too dark would be called racism. There are no ifs, ands or buts about it.
The ad depicts a dark-skinned woman outside in a bikini.
Outside is where you WEAR a bikini and the woman is dark-skinned because she's Brazilian.
I'm not sure what the hell is so hard to grasp about this.