I am someone that can do this as well. For as long as I can remember, I have been able to "flex" something in my head that causes an intense feeling in my head chest and groin area. It's easy to initiate but hard to maintain, I kind of forget to breathe when I do this.
When I was younger (9 or 10) I thought maybe it was some latent super power, I tried to use it to control people, cause things to move, that kind of thing. I never did see any effects outside my own body, so I gave up, thinking it was nothing more than a feeling and had no effects in the world. A little while ago (I'm 25 now) I was playing with a heart rate monitor, and randomly decided to "flex" (I never stopped doing it, just stopped trying to figure out what I was doing) while taking my pulse. It went from a resting rate of around 70 to about 150 in maybe 5 seconds. So I now had something I could google. Didn't find much but I did see a few other mentions of it here and there. Nobody seemed to know exactly what was happening though, most were skeptical.
Today I was at my dad's house and used his blood pressure/heart rate monitor. With this i was finally able to demonstrate to a friend that what I was talking about was real. I took a few control measurements, averaging 70 bpm with a bp of 110/75. Then I took some measurements while "flexing". First result, 150 bpm 141/76 (averaged over the minute or so it takes to take the pressure, I find it quite difficult to keep "flexing" for the entire minute, I end up doing it for a few seconds at a time, taking a breath, ect. for the duration.) The second time I did this I "flexed" really hard, i saw my bpm reach 200, but the cuff (the inflating cuff for the blood pressure) kept re-inflating, redoing the test because my blood pressure was so erratic it couldn't get a read, at least I think that's what happened. So I had to relax, I was also beginning to feel a little anxious at this point, a side effect of "flexing" for extended periods of time. The second final reading was 126-76, bpm of 123, but I did peak at 200 bpm, unknown blood pressure.
I do not think of anything while I do this, I can do this anywhere. I can't maintain a conversation or anything but I can do it in a way where nothing is really obviously different about me. Nobody I've told about this (not that many people) really believes or understands it. People think I'm just bearing down like I'm taking a dump, to stimulate my vagus nerve, or thinking of something really stressful and getting worked up. It isn't that at all. The actual "flex" is nigh ineffable, I can only really describe it's effects.
I don't suffer from any disorders, including panic attacks or anything remotely close. It is a very easy thing to do, nothing to do with my mood, although the effect seems to be greater while under the effects of alcohol or drugs. By effect I mean the intense sensation it causes, I have not measured any effects like bpm while intoxicated.
If anyone finds anything out please email me, I'd love to know what exactly is happening.