It's AUGUST CELESTIALS. August as in dignified and majestic, pronounced awe-GUST instead of AWE-gust. Not the month. I know it's not a common adjective anymore but sheesh.
In fact the month August was named after the first Roman Emperor, Caesar Augustus. His full name was Gaius Julius Caesar Octavianus Augustus - he was born Gaius Octavius, but was adopted as an adult (common in Rome at the time) by Gaius Julius Caesar. Adopted Romans took the family name of the adopting family (Julius Caesar) and put their old surname on the end with an -anus suffix to denote their origins. He was given the title "Augustus" by the Senate after his victory over Marc Antony and Cleopatra. It meant the same thing it means now, grand or majestic. So it's not actually a coincidence.
P.S. I like the Shado-Pan and August Celestials dailies!