First let me start off saying I like Rift. It's my second most played MMO. But, one of the most lacking of items in the game is the sense of character individuality. None of the races seem that different from each other in terms of background/society. And the options when creating a character seem very limited (skin tones in particular).
Do you think Rift would benefit from adding more options to the races or even adding a new race to the mix.