The whinging will no doubt have them make the vendor rewards require friendly. God forbid that someone actually plays the game in order to get a reward! It doesn't even take me one and a half hours to do the dailies for 4 factions, but then again crying and saying "I am a casual/I have work/I have a family!" takes a lot of time and energy so I understand why some people struggle. Having just 2 hours to play each day and expecting epic gear though is right about the attitude that Blizzard promoted with WOTLK and Cata.