Most of these caps are entirely reasonable for an F2P game. I mean, most of these restrictions are reasonable and you can get by with them, but you'll certainly see the merit to subscribe if you do end up liking the game. What is absolutely ridiculous, however, was the fact that they put restrictions on things that severely impair their paying members. Sure, no paying member would care if an F2P player only get 2 ability bars, a money cap of 200,000 or that they have to pay to wear epic items, but I would imagine that paying subscribers would care that F2P players have a limit to the amount of Flashpoints and Warzones they can do weekly.
Honestly, by having at least Flashpoints uncapped, P2P players would get groups a plenty for their Flashpoints while leveling which would make them damn happy. I would imagine they would be happy to have Warzones somewhat uncapped as well (maybe no cap until the 40ies, then a slow decline of availible warzones a week once you approach 50).
It is a reasonable model with some really weird decisions, not only from a quality of life perspective, but from a income gain perspective as well.