People are way too picky. I can't even tell you how many times I've seen someone describe exactly what Rift offers, for example, but if you suggest it they'll say, "I don't like the art style. I don't like the combat. The story didn't grip me." etc. The same is true about any MMO, really. Sorry, but no game has come out yet where you can have everything exactly the way you want it.
Personally, I think GW2 has done a great job so far catering to people like myself who don't care for standard MMO end game. It's actually really annoying to see people whine and complain that GW2 needs to be like other MMOs. I mean, if you really want to raid, gear/rep grind, do dailies, etc. for your "content" then I can point you in the direction of a dozen other MMOs, GW2 doesn't need that BS too.