But the main problem is WoW is too gear based. Chasing gear that is useless in 4 months isn't very compelling for long.
Which is why Blizzard needs to diversify content, so players can choose what they want to pursue with SIMILAR outcomes. Making all the good gear raid based is the old system that the devs understand, but in a day and age where raiders aren't raiding for 15hrs a day, that system no longer is viable.
Anyone claiming they're some hardcore epic raider now sure didn't put in their dues.
I rather get my gear for time spent in the game on a variety of pursuits (sampling all) than just a tiny segment, that gets old quick.
This is why I would love for WoW to have a Signature style quest-line, that by the time the expansion is a 8 months or so from the end, players can get some epic gear for putting effort in on their own schedule. Raiders will hate it, but more people will have hope that there's some light at the end of the tunnel where there's something good that awaits for effort over time.
We need to start rewarding patience.