The point is that dailies AREN'T optional because Blizz took previous rewards (which you still had to "work" for) and gated them behind factions dailies to get players to do that "content". YOU are making the argument that players don't want to work for gear. That isn't the case. Players want the option to earn gear in a way they find fun. For some, it's doing dailies. For others, it's doing dungeons, raids. You even said raiding counts as work. So why can't they spend their valor points on valor gear that they earned?