You do realize that...
1. You don't pay for editorials. Not directly at least. You pay for PR and shit, but you don't directly pay for an article. You can do guest editorials at some places, but they usually clearly label it if it's written by someone like a developer.
2. You're arguing contrary to...every argument about gaming news sites being paid off...ever. Every argument is that the big dogs threaten to pull ad money if they get bad reviews or throw more ad money/free stuff at the site to get better treatment.
I'm sorry, but you're monumentally off target here. Monumentally. Like, I could park a few aircraft carriers between reality, and what you're saying.