I'm pretty sure that is what people hated the most about Molten Front, not even the length, but the perception that you complete dailies just to get more dailies. A much more compelling reward would be better and more varieties of dailies as GC only now just figured out. And I believe that dailies rewarding charms and VP is good enough, there shouldn't be any gear tied to rep. Just mounts, pets, and vanity rewards. Maybe a nice VP bonus once you finish a quest chain.You know it's truly Dailycraft when you grind daily upon daily to unlock the awe-inspiring reward of (ZOMFG!!111one) more dailies.
That's probably why I had more fun with Tillers, you actually got more farm spaces = more gold and rep with the members. Every other zone just seems to reward more daily quests to grind.