I usually frown on this kind of marketing tie-in, but being a big fan of this brewery (and the series) I have to say my attention has been captured.
http://artsbeat.blogs.nytimes.com/20...beer-of-kings/Fans of the HBO series “Game of Thrones” will have an opportunity to raise a flagon of ale in its honor next spring, when a new line of beers inspired by that series is introduced. HBO is set to announce that it will team up with Brewery Ommegang, a Belgian-style brewery in Cooperstown N.Y., to create beers based on themes and characters in the fantasy series adapted from the novels by George R. R. Martin.
The first beer, Iron Throne Blonde Ale, will be inaugurated nationwide in late March, to coincide with the Season 3 premiere of “Game of Thrones,” which is scheduled for March 31. Three more beers are planned, with the second to be released next fall. The others will follow in subsequent seasons.