Title say it all really? could this be some early testing for possible Guild/Player housing some time in the near future?
Buy The Farm
Players that have grown attached to working the land at Sunsong Ranch can now purchase the land from Farmer Yoon. Once the farm is owned by a player, it becomes a rest point like an Inn, where the player can bind and instantly log out. Work orders will pour in to the farm from factions across Pandaria, and completing a work orders will earn a reputation boost with the issuing faction.
Please note: The new Sunsong Ranch features are not available on the PTR, but will be coming soon.