I've read several responses to threads on the mothership about how Pet battles, Transmog, Pet farming, Achievement farming, general collecting, and the likes are "other things to do" in the game beyond dailies and doing the newest BiS grind. Yet, it also seems to be that if there are arguments towards how decisions are made which make the achievement of some of those goals either too difficult to do or impossible, there really is zero fucks given from Blizzard.
This sort of leads me to believe that this isn't really "content" and really just "features" used as place holders to be used as quick distractions on complainers.
So I'm honestly curious, do you think these things are content or not? Should changes in the game have consideration taken to these things or not?