Yes, the fact that it's SW instantly means that there is a certain expectation out of the game, and any studio working on the SW property knows that. That's no excuse. There are plenty of popular, successful SW games out there that have delighted fans and sold well. the issue was, that SWTOR just wasn't a good enough game for a lot of people. It has far less to do with the IP it was based on, and more to do with the service these people were getting.